Knowing the Proper Panda SEO Strategy: Banishing the Effects of the Newest Google Algorithm Update

On the 20th of May, 2014, search engine tycoon, Google, exhibited a brand new, major algorithm update. Google calls it as the Panda 4.0 update. Among the other Google updates, the Panda is made specifically to identify so as promote top-notch content, which is indeed useful for the web visitors. On the other hand, the Panda update is also made to push down those low-quality, thin, scraped, and spammy content. Due to these impacts of the past Panda updates and the new 4.0, many website owners are yearning to know about the proper Panda SEO strategy that should be utilized.

The Panda update emerged in the world of Google on the month of February year 2011. This served as a response to the eminence of the “content farms.” Many are wondering where Google got the name of this algorithm update. The Panda algorithm update was named after a Google engineer who made it, Navneet Panda.

Since the new Panda update is as strong as the previous one, expect that there are a lot of reigning websites in the past that dropped in the Google rankings, and some of them are:

• Ebay.com
• Ask.com
• Yellowpages.com
• Retailmenot.com

While some websites are intensely hit by the Google Panda update, there are also those that achieved enhanced rankings, and these are, but not limited to:

•  Myrecipes.com
• Medterm.com
• Emidicinehealth.com
•  Glassdoor.com

What should be avoided by website owners?

There are a couple of tripping points which webmasters face during the past of Google Panda updates, and these are:

Scraped Content…

This is among the main targets of the Google Panda 4.0. There are a lot of websites that simply copy and then paste chunks of content from other original sources. There are many website owners who do this act, think that this would help them in acquiring more web visitors. However, what they are thinking is wrong. Take note; if you want to be sure that the content of your website is not seen or will not be seen anywhere, do not hesitate to utilize plagiarism tools such as Copyscape.

Thin Content…

There are people who want to know the bases that make up a thin content. When you look for an answer for a difficult question or you simply search for an information about an in-demand subject, there are times that you are being directed to a web page which renders little value. Yes, it mentions the query you gave briefly, but the fact remains that it makes you yearn for more information. This is relatively the Costco sample of the given info.

Syndicated Content…

For the benefit of those who are not familiar with what a syndicated content is, this is a type of tool which is utilized to create a collection of helpful information for the web visitors, and it could be used by website owners who are not capable of creating it, or if they want to share helpful info with other sites.

There are some sites that utilize or share syndicated contents without telling the search engines properly about how to helve it. Therefore, if you are looking forward to publish a syndicated content, you have to point authority to the origin using an appropriate link directed towards the commencing website. You also have to make sure that you will instruct the search engines not to index or crawl the web page that has meta-robots.

Website owners may start revamping their Panda SEO strategy with these guidelines. However, they have to consider the other aspects as well.