As time passes, Google as well as various search engines have their algorithms changed for the reason that they want their online users to be provided with high quality content. Those websites that are using black hat strategies in their search engine optimization are the ones who are experiencing the changes in Google search.
SEO strategies and the effects of Google Panda and Penguin
Google Panda and Google Penguin are two of the major changes made by Google that affects a lot of websites, which was released three years ago. The reason why these changes were made is to provide online users a high quality content that will improve the online experience of each and every Google users.
What are the effects of Google Panda on Websites?
When Google Panda was introduced in February 2011, there are lots of websites that have been affected by this innovative algorithm. Those websites with poor quality content were blocked from Google search while those websites with high quality content gained higher rank in Google search. Google Panda is certainly a high quality content filter where more than 12% were affected in search engine results.
The main reason why Google Panda was introduced is to make sure that all websites with low quality content are removed. There are a lot websites who have been using duplicate contents and use this to receive higher rankings on Google search, but since Google Panda was introduced, these websites who are benefitting from duplicated contents are eradicated. Since the month of February, Google is updating Google Panda algorithm periodically.
What is the effect of Google Penguin on Websites?
Last April 24, 2012, Google Penguin was introduced. The main purpose of this recent algorithm is to remove websites that are using very low quality of link building strategies from Google search. Those websites that are using techniques such as keyword stuffing and content duplication are the ones that are affected by the Google Penguin judgment.
May 25, 2012 was the second update of the Google Penguin and on the same year another update was introduced. As Google continues to update its Penguin algorithms, websites that are using techniques that include black hat is proven to have been eradicated.
Your website can pass all the judgment of these two major quality content filters if you know any of the Panda SEO strategy. But for you to stay on the safe side make sure to avoid spamming and content duplication as these are one of the reasons for your websites to get eradicated by Google Panda and Google Penguin.
