Panda SEO- Intro and Tips

Do you own a website and you find yourself a bit worried as to what you want to do in this post-panda internet landscape? If that is the case, you are not alone and hundreds, if not thousands, of other website owners realize that their SEO rankings might be in jeopardy all thanks to the new Google algorithm.

Don’t make the mistake that you can just cruise your way past this. If you are serious about your business and your Panda SEO rankings, you will want to know a few survival guides and tips for the panda update or you can watch all your efforts of nabbing that top rank go to waste.

What is the panda update?

Google is an internet giant and they didn’t get that way by resting on their laurels. This is why every years of even every year they introduce new updates to make it more efficient. It just so happens that the changes they have made with panda make things a bit trickier than usual.

This panda update will make sure that low quality sites get kicked off the tip pages of search engine results and the high-quality ones make. Some people say that this update was made so that Google can force people to use AdWords; true or not, there is a way around this new algorithm and you just have to embrace it.

Sites that already have high quality content do not have to worry since they will retain their rankings but sites that have auto generated content should be a bit more wary. You will feel the sting for sure.

What can you do?

Separate low quality content- this means you will want to weed out all your auto-generated content as well as block the indexing and crawling of all low quality content in your site. This is one way you can prevent your site from being dropped by Google. You may have one or two low quality content but if the webcrawler finds that you will doom your entire site. Low content value may alert the algorithm and cause it to punish your entire site even if you have valid and valuable content in the first place.

You will also want to place a focus on unique content. Google Panda doesn’t like duplicate contents; so what you need to do is tear down content you have copied from others and start making your own.  If you want to know how you can make unique content, all you need to do is as what your readers want to see and what you want them to know. This means you come up with a unique piece using your own ideas so you come up with truly unique content that will help your site stand out and stay legit.

Last but not the least; you want to make sure that your ads are not overtaking your site. Keep a healthy ratio of ads to content so that you do not have to worry about getting punished by Panda.

Post Panda SEO Tips for Small Business Owners: How to Survive the Wrath of the Panda

There are a lot of business owners, specifically those who own small businesses, who took advantage of the local SEO. However, there are still some who are still blind to see the perks of local search. They’re not aware that it could boost their leads, most especially; enhance their visibility in the World Wide Web.

As reported by the Webvisible and Nielsen, 63% of consumers and small business owners utilize the World Wide Web, in searching for info regarding local companies that are US based. Another report claims that 83% of Canadian citizens make use of the virtual world for a variety of purposes. Therefore, just in Canada and US, small business owners can scope a lot.

And then there goes a variety of Google updates. The primary purpose of these Google updates is in order to integrate the local searches to the organic search queries. This is actually excellent news for those small business owners, who are trying to target a certain region. This leverages their chances to rank for a wide spectrum of queries.

Below are some post Panda SEO tips that small business owners could use in order to escape the wrath of the Panda update:

Importance of Keyword Enriched Content

Those small business owners who didn’t get assistance from SEO companies can’t spot the difference between keyword rich and keyword stuffing. Keyword enriched content doesn’t need to be stuffed with tons of keywords.

 It is a post that features proper portion of keywords that could leverage the chance of businesses to rank in the web. In order to have a keyword enriched content, small business owners must exert effort in researching- research for the proper keywords.

Local Link Building

Same with traditional SEO, link building has a huge role when it comes to local SEO. It would be easy for small business owners to take advantage of local SEO, since they can simply make use of groups or organizations within their industry, in the process of garnering back links.
 
Local Directory Listings

Through local directory listings, small business owners could snag market share in their respective localities. Local directories have a separate spot in the search engines, which separate them from typical search results. Thus, they could increase the chance for local query appearance.

Local Review Websites

If you are a small business owner, and you want to enhance your credibility in the industry that you belong in, you could benefit from local review websites. As long as the reviews are positive, the search engines will have impression that your business is indeed highly credible.

Positive reviews posted on local consumer review sites can positively impact the decision making of the consumers, particularly the target audience. As claimed by Moz, based on the study they made about the local ranking aspects, review signals play significant role in order to garner tons of leads, which can be transformed to income.

These post Panda SEO tips may be simple, yet they’re proven to be robust in escaping the wrath of this update.