This breakthrough news truly ended the vast range of speculations that are going on in the SEO community for several weeks. The confirmation of Google confirmed the theories of SEO experts that Google seemed as if it has been dabbling with the algorithm of the search engine lately.
However, according to some SEO experts, it’s too early for them to know how this algorithm update can affect the website rankings, since there have always been winners so as losers with every Google update. Nevertheless, as early as the first phase of May, there were already some websites that gained organic traffic. Also, there are sites that were negatively affected, for instance, many lost their organic traffic.
As a matter of fact, one of the major websites has been affected negatively- eBay. Many were astonished to see that eBay lost its grip in the top charts. Ebay fell down from number 6 to number 25 in the Big 10 of Moz’s domain rankings. This is indeed a significant and fast drop, especially for a large company, knowing their scope and size.
Quick Review on Panda…
Panda was basically customized to deal with, as well as eradicate the value of short content pieces and duplicate content. This only implies that there are a couple of things that website and business owners should pay attention to, in order to ensure that their content remains Panda-friendly.
First of all, website owners and those that operate business online should not have duplicated contents within their websites. Therefore, they should never copy the content from other people’s website. They should as well exert effort in making unique and top-notch content. Though this particular aspect is a bit difficult to explain, website and business owners don’t have a choice but to focus on it.
They should take time to create writings that can provoke the interest of the web surfers. Their writings should not only be enjoyable to read, but also, these should trigger call to action. As much as possible, website and business owners should only make articles with a minimum of 600 words. They can as well try using images and videos if necessary. Everyone who has a website should ensure that their pages contain genuine title tags so as Meta descriptions. If they spot any duplicates, they must not hesitate to rewrite.
So what does this Panda Update SEO means?
The Panda 4.0 is certainly designed to take off low-quality or thin contents in the Google search results. As emphasized by various data that were released about this update, Panda 4.0 seems as if it is not just a minimal data refresh; it is a primary algorithm update.
