Post Panda SEO Tips for Small Business Owners: How to Survive the Wrath of the Panda

There are a lot of business owners, specifically those who own small businesses, who took advantage of the local SEO. However, there are still some who are still blind to see the perks of local search. They’re not aware that it could boost their leads, most especially; enhance their visibility in the World Wide Web.

As reported by the Webvisible and Nielsen, 63% of consumers and small business owners utilize the World Wide Web, in searching for info regarding local companies that are US based. Another report claims that 83% of Canadian citizens make use of the virtual world for a variety of purposes. Therefore, just in Canada and US, small business owners can scope a lot.

And then there goes a variety of Google updates. The primary purpose of these Google updates is in order to integrate the local searches to the organic search queries. This is actually excellent news for those small business owners, who are trying to target a certain region. This leverages their chances to rank for a wide spectrum of queries.

Below are some post Panda SEO tips that small business owners could use in order to escape the wrath of the Panda update:

Importance of Keyword Enriched Content

Those small business owners who didn’t get assistance from SEO companies can’t spot the difference between keyword rich and keyword stuffing. Keyword enriched content doesn’t need to be stuffed with tons of keywords.

 It is a post that features proper portion of keywords that could leverage the chance of businesses to rank in the web. In order to have a keyword enriched content, small business owners must exert effort in researching- research for the proper keywords.

Local Link Building

Same with traditional SEO, link building has a huge role when it comes to local SEO. It would be easy for small business owners to take advantage of local SEO, since they can simply make use of groups or organizations within their industry, in the process of garnering back links.
 
Local Directory Listings

Through local directory listings, small business owners could snag market share in their respective localities. Local directories have a separate spot in the search engines, which separate them from typical search results. Thus, they could increase the chance for local query appearance.

Local Review Websites

If you are a small business owner, and you want to enhance your credibility in the industry that you belong in, you could benefit from local review websites. As long as the reviews are positive, the search engines will have impression that your business is indeed highly credible.

Positive reviews posted on local consumer review sites can positively impact the decision making of the consumers, particularly the target audience. As claimed by Moz, based on the study they made about the local ranking aspects, review signals play significant role in order to garner tons of leads, which can be transformed to income.

These post Panda SEO tips may be simple, yet they’re proven to be robust in escaping the wrath of this update.